Crafted in Europe, curated for y'all

From Hill Country to Houston, and everywhere in between. Our dreamy collection of Scandinavian-designed wood floors add timeless style to any home.

Shop Now About Us
Meet BJ, Owner of Ingrained by Nature

BJ Brown is the hardwood flooring expert behind Austin-based installation company, Ingrained by Nature. BJ's team of expert craftsmen are behind some of our favorite projects.

It is rare to find a company that provides the craftsmanship and respect for your home that Ingrained by Nature does.

Kuester Family, Tarrytown Neighborhood

My experience with BJ and his whole team was amazing and he really helped guide me. The whole process was seamless and the workmanship is incredible.

Kate Hancock
Stuga White Oak Hardwood Flooring | Testimonial Review by Amy Pigliacampo

Amy Pigliacampo, Designer

Stairs a step above the rest

Awkward, stained-to-match stair nosings are a thing of the past. Our custom stair nosings are hand-made from our flooring, right here in Austin, TX. Open stringer, closed stringer and everything in-between, our stairs can handle any creative idea you have.

We're Austin-based with Scandi roots

Our founder, Marc Bacher, started Stuga after spending years working for the original inventors of engineered hardwood flooring in Sweden. Stuga launched in Colorado with a collection of floors from this very manufacturer, and shortly moved to our current home base in Austin, Texas. Today, we continue to source our floors from the best manufacturers in Europe. We ship all of our samples and produce our stair nosings by hand in our Austin shop.

Golden retriever in a transitional farmhouse kitchen with blonde white oak flooring