The Stuga Team’s Favorite Floors and How to Use Them
Choosing the right hardwood floor for your home doesn’t have to be difficult. While we have a selection of floors, which range in tone, width, and character, there are multiple that will work wonderfully in your space. Whether you have an active household with pets and kids, live in a hot, humid climate or a dry and arid one, or are even looking for a cost-effective alternative to LVP, there is a Stuga floor perfect for you.
To help you get a better idea of our collection, plus get acquainted with our team, we’ve shared our favorite Stuga floors.
Marc Bacher
Founder and CEO
Favorite Floor + Why: Shell – It has an incredibly organic feel underfoot.
Stuga Founder Marc loves Shell, one of our Tan floors, for its gorgeous graining and texture, plus the color is a great match to his lab, Lenny. He used Shell in his Austin home and created a custom herringbone pattern with Central Texas Preferred Installer, BJ Brown of Ingrained By Nature. The result? A Scandi-made floor that will gracefully patina over time. Check out his installation below.
Molly McDermott Walsh
CMO
Favorite Floor + Why: Pepper – It's a misfit that adds rhythm and personality.
Pepper is a floor for the bold, those excited about wide-plank boards with plenty of cracks, knots, and rustic flare. It can be the ideal complement for a cabin or add a balancing, grounding effect to a modern home.
It’s part of our Misfits family, which includes other outside-the-box picks like Harbor, Moonlight, and Zig Zag.
Jessica De Souza
Director of Customer Experience
Favorite Floor + Why: Fika – It's perfect for our home with an adventurous toddler!
Fika is one of our bestselling floors, offering the quintessential European aesthetic. Part of our Blondes family, its crisp light tone, 8-inch-wide planks, and evenly dotted boards with the occasional knot make it a customer- and designer-favorite. Like all of our engineered hardwood floors, it works well in lively households.
Jessica is using Fika in her Austin home and loves how it will pair with the architecture, plus how it will hold up with her active 3-year-old.
Haley Holm-Pedersen
Director of Growth Marketing
Favorite Floor + Why: Zig Zag – It's our only walnut, and has a moody, organic vibe.
Zig Zag is a walnut veneer floor and our only walnut option. It’s timeless and luxe with undulating graining that will gently patina over time, which will enhance the floor’s earthy caramel qualities. For those wanting a more budget-friendly floor, Zig Zag is an excellent choice at $5.50/square foot.
Haley used it in her Dallas home to add some much-needed drama and style to her primary bathroom, which once had faux shiplap and laminate counters. For an easy upgrade, she chose a low-lift renovation that cost under $10,000 and drew inspiration from nature. The bathroom now has a tucked-away-in-a-forest feel enhanced by Stuga’s walnut floors.
Lauren Jones
Director of Content Marketing
Favorite Floor + Why: Frida – It's a natural oak with a beautiful warm golden tone.
Frida is one of our newer floors and a wide-plank addition to our Natural Oaks family. If you love floors like Fika, Greta, and Shell (all popular white oak floors), you will adore Frida. It’s warmer in tone yet still modern and is one of our install-and-enjoy floors.
Ivan Walker
Stair Nosing Production
Favorite Floor + Why: Shell – The handscraped finish brings me back to an old world lost with a modern feel.
Like Marc (and the rest of our team), Ivan is a big fan of Shell. It’s one of our most beautiful floors and has a distinct character and light tone that will go with anything.
Alexander “Z” Lynch
Sample Shop Production
Favorite Floor + Why: Fika – I love the smooth feel and lighter finish.
Fika is always at the top of our list when it comes to samples the team is packing up. It’s a wonderful floor for those who like classic Scandinavian design. It has a solvent-free finish and is made in Sweden.
Falcon Valdez
Sample Shop Production
Favorite Floor + Why: Giddy Up – I dig the color and graining and also love that it's waterproof.
Our newest collection of waterproof floors are ones that our whole team is excited about. They are the most durable hardwood floors in the world, have watertight joints, and are our lowest price point floors at $5.25/sqft.
