About Us
Above & beyond & underfoot
We provide thoughtfully-designed hardwood floors and unique stair solutions directly to you, with ease. We've partnered with Scandinavia's most forward-thinking hardwood flooring manufacturers to bring you a dreamy collection of wood floors that you can browse, sample, and buy online.
I’ve always loved the Scandinavian design ethos—that the role of design is to improve the lives of everyone.
Marc BacherFounder & CEO
We serve you, not the industry
We're a direct-to-consumer company. The traditional hardwood flooring business model is designed to benefit middlemen, at the expense of the homeowner. We save you money, all while supporting Europe's leading manufacturers of beautiful, durable hardwood flooring. Win-win-win.
Wood for wellbeing
We spend 90% of our lives indoors. A thoughtfully-designed home is essential to our health & wellbeing. That's why in a world of plastic, we need organic materials in our homes—and why at Stuga, we made a conscious choice to only sell authentic wood products. You'll never find printed laminate or plastic vinyl flooring here. When wood has the power to engage our senses and calm our heart rates, why settle for less?
We know our floors because we live on them.
At Stuga, we’re not salespeople—we’re flooring experts who live with what we sell. We’ve been in your shoes, searching for the right fit. That’s why we curate only what we trust and test daily in our own homes. When we say we know our floors, we mean it—down to how they feel on a lazy Sunday morning.
Meet the team
We're Austin-based with Scandi roots. Meet the team that brings Eye Scandi to life.
Jessica de Souza
Director of Customer Experience
Favorite floor: Fika - It's perfect for our home with an adventurous toddler!
Kam Bennett
Director of Trade
Favorite Floor: Frida - A calming and warm tone oak; it combines a modern look and a natural feel.
Annie Fedrigo
Director of Product Marketing
Favorite floor: Shell – It brings a beautiful, natural warmth to our modern mountain home.
Haley Holm-Pedersen
Director of Growth Marketing
Favorite floor: Zig Zag – It's our only walnut, and has a moody, organic vibe.
Ivan Walker
Stair Nosing Production
Favorite floor: Shell – The hand-scraped finish brings me back to an old world lost with a modern feel.
Alexander "Z" Lynch
Sample Shop Production
Favorite floor: Fika – I love the smooth feel and lighter finish.
Falcon Valdez
Sample Shop Production
Favorite floor: Giddy Up – I dig the color and grain and also love that it's waterproof.
Stuga creates durable, 3-layer flooring that's also beautiful and sustainably harvested.
Medgina Saint-ElienHouse Beautiful
Good design is sustainability, & sustainability is good design.
Strong Forests
Our floors are created in a way that treats forests with the deepest respect, never depleting natural resources, and thereby supporting long-term ecological balance.
Healthy Materials
Many engineered floors are constructed with low-quality, toxic glues and finishes. Not ours. Breathe easy knowing that your Stuga floor will be one of the safest materials in your home.
Clean Factories
Our renowned Swedish factory is climate-positive, producing more energy than it consumes. Workers receive a living wage, and all wood waste is recycled into biofuel.
New floors built on generations of craftsmanship
1941
Engineered hardwood flooring is invented by Gustaf Kähr.
1958
Factory finished, or “pre-finished”, flooring is invented in Sweden.
1984
Our Swedish supplier is the first in the world to boast an entirely solvent-free product, long before “green” was ever a buzzword.
1995
The Swedes introduce the US to engineered wood flooring.
1999
The Woodloc system is invented, a revolutionary glue-less joint that ensures a strong and easy installation.
2015
After years working and designing alongside Sweden’s most innovative hardwood flooring company, Marc Bacher, launches Stuga, curating dreamy wood floors from Scandinavia.
2016
In collaboration with it’s design clients, Stuga launches custom stair nosings, transforming what an engineered flooring staircase can be.
2017
Stuga launches it’s direct-to-consumer e-commerce platform, bringing elevated design to anyone, anywhere in the US.
Today
Your Stuga journey begins.
From the blog
Start Here: Everything You Need to Know About Stuga Floors
Author
Jessica de Souza
