Stuga x FORM: Elevated European Craftsmanship

Stuga x FORM: Elevated European Craftsmanship

Nothing beats European engineering. We recently partnered with FORM, a made-to-order cabinetry company providing functional, accessible options to homeowners, for their New York showroom. Similar to our goal of improving the lives of everyone through good design, FORM’s German-made cabinets, streamlined design process, and digital tools make getting your dream kitchen a seamless experience for design lovers everywhere. 

While FORM’s business is relatively new to the American market, they are also backed by a rich history of European innovation and offer the same high-end European cabinetry 2 to 3 times the price of design studios.

By going directly to their German manufacturing partners, Europe’s largest kitchen manufacturer, FORM is able to offer high-performance, sleek cabinetry direct to your door.

FORM kitchen with modern hardwood flooring

Thoughtful Design For All

The FORM story began with the personal experiences of CEO Danny Soos, who was looking to find high-end European cabinetry for his London kitchen.

“I must’ve gone to every showroom in London twice, and the places that were in my budget didn’t have what I was looking for, and the places that did were too expensive,” he says. The solution? Go directly to the source for thoughtful, modern custom kitchens without the markup.

“We believe that good design improves people's lives. We focus on personalization, performance, and peace of mind,” he adds.

Formative Features

FORM cabinets are hand-inspected with steel construction, a 25-year warranty, and have a perfect fit guarantee. Planning a kitchen update? Consider FORM’s selection of 80-plus fronts, options for extra-tall wall units, contemporary hardware, and anti-fingerprint finishes. Plus, you’ll get to work 1:1 with a FORM designer and leave with a photorealistic rendering of your space. Renovating your kitchen just got easier, smoother, simpler (and more rewarding!)

FORM kitchens New York showroom with Stuga Moonlight flooring
See our Moonlight flooring in action at FORM's New York showroom.

Leveled Up Partnership

Like FORM, our floors have a storied past and are built on 80 years of European craftsmanship with superior sustainability and a worry-free locking system for safe, healthy, and beautiful floors that last a lifetime. 

With this partnership, our customers are able to experience high-performing design that is ideal for your home’s hardest-working spaces. Our families of floors complement an array of FORM cabinetry, especially our new collection of Hardened Wood floors since they are waterproof and have a lifelong residential warranty. 

Ready to plan your design? Head to FORM’s New York showroom, located at the New York Design Center to see cabinets paired with Caesarstone countertops, Fireclay tile, Backdrop paint, Schoolhouse lighting, and of course, Stuga hardwood floors. FORM also has a showroom in San Francisco and is soon opening one in Denver, all with our flooring!

FORM kitchen with warm hardwood flooring