December 19, 2024
Stuga Wrapped: Our Top 5 Floors of 2024 (+ 2025 Predictions)
by Haley Holm-Pedersen
As the year comes to a close, we’re looking back at the floors that captured hearts, transformed spaces, and brought the beauty of natural wood into homes around the country. From timeless classics to emerging favorites, here are the five bestselling Stuga floors of 2024 and why they made the list, plus a look at one trend we expect to see more of in 2025.
5. Ingrid
Just like in 2023, Ingrid came in as our fifth most popular floor of the year. And it’s easy to see why! Ingrid’s earthy taupe tone strikes the perfect balance between warmth and modernity. Its subtle grain pattern and understated hue make it incredibly versatile for a wide range of aesthetics. Whether used to create a serene bedroom or a cozy living space, Ingrid continues to be a perennial favorite, proving that classic elegance never goes out of style.
4. Tivoli
Tivoli made big moves this year! Climbing from 19th place in 2023 to 4th in 2024, Tivoli is loved for its modern character and classic, unstained oak tone. This leap in popularity hints at a larger trend we’re seeing: a shift from cooler colors, like gray and white-toned floors, to warmer, natural tones. While we don’t believe in following trends when it comes to flooring, there’s no denying that the design world is falling back in love with the inviting, grounding appeal of warm-toned woods.
Want to warm up your home’s palette but worried about falling victim to the trend cycle? Many of our floors — Tivoli included — are sandable 2x. That means that if you (or a future homeowner) want to change the color of the floor, you can.
Not only is it better for your wallet not to undo the old trends every decade, but it’s also better for the environment, which means a lot to us as forest lovers. Our floors will last a lifetime and stand the test of time. We curate our product line not just for beauty, but also for longevity. Trends may come and go, but our floors are here for the long haul.
Leaning into natural wood tones in the kitchen? Try Tivoli for the perfect complement. This kitchen, designed by Stelly Selway, highlights how Tivoli’s clean character and warm tone pair flawlessly with a modern aesthetic.
3. Little Square
Little Square continues to hold its ground as our third bestseller, a position it has maintained for two years running. This floor offers a playful yet refined look, lending itself to creative design applications. Designer Kim Wolfe used Little Square to create a statement staircase this year on HGTV, and Sarah Sherman Samuel once backed a banquette seating area with it. Love the look but want a floor that looks and feels more like raw wood? Try Astrid. It’s similar in tone but has an ultra-matte acrylic finish that highlights the wood’s natural texture.
Want to see Little Square in the wild? Check out Why the Heck Did I Buy This House? (Season 2, Episode 4) on HGTV, where Kim Wolfe used it to update this midcentury lake house.
2. Fika
Fika, a quintessential Scandinavian classic, has been a consistent star in our lineup. Known for its inviting blonde tone, Fika features wide planks and an even grain dotted with occasional knots. Its enduring appeal comes from its ability to brighten any room while maintaining a sense of classic ease. Fika strikes the perfect balance of a modern look with a subtle connection to the forest.
Photographer Christian Torres transformed his New York kitchen with Fika, even using leftover planks as toe kicks to give his cabinets a floating effect.
1. Greta
And finally, the crown jewel of 2024: Greta. This floor has captured imaginations and topped our bestseller list for good reason. Greta is understated and subdued, yet incredibly powerful and elegant—perfect for making a statement without overwhelming a space. Its natural texture and impeccable craftsmanship make it a true showstopper in any home. Whether used in sprawling open-concept spaces or cozy nooks, Greta’s versatility and beauty has cemented its place as a fan favorite. It’s the perfect pick for a fresh, modern aesthetic, and we’re thrilled to see it take the top spot this year.
Honorable Mentions
The Rebels, introduced at the beginning of the year, came in right behind this list with Giddy Up in 6th place and High Five in 7th. Stuga fans loved these floors for their unbeatable performance — they’re the most durable wood floors in the world, not to mention waterproof & worry-free. Stylist and YouTuber Alexandra Gater used Giddy Up, the 6” wide blonde option, to transform her team’s office space. Meanwhile, Nadya Okamoto, author and CEO of August, opted for the warmer natural oak of High Five for her home renovation this year.
What’s Next
As we saw with Tivoli’s rise this year, we expect warmer tones to continue gaining popularity in 2025. We’re also hearing from designers and customers alike that you’re craving darker colors like Zig Zag, Terrace, and Harbor (which grew 72% over 2023). And possibly our favorite trend – all-wood interiors. You’re embracing the warmth of wood all over the home, with a wave of beautiful wood ceilings and walls stealing the show this year. Just take it from Emily Henderson’s River House project, where she used Drift on the walls AND ceilings, or Yellow Brick Home’s Red House, which features the moodiest Zig Zag ceilings. This is part of a shift towards embracing more natural materials that we don’t expect to go away anytime soon.
Zig Zag brought the natural warmth of walnut to the ceilings of Yellow Brick Home's latest project.
