"Stuga creates durable, 3-layer flooring that's also beautiful–and sustainably harvested."
Medgina Saint-Elien, House Beautiful
Above & beyond & underfoot
We provide thoughtfully-designed hardwood floors and unique stair solutions directly to you, with ease. We've partnered with Europe's most forward-thinking hardwood flooring companies to bring you a dreamy collection of wood floors that you can browse, sample, and buy online.
Good design for all
"I’ve always loved the Scandinavian design ethos that the role of design is to improve the lives of everyone. I fell in love with that approach to interior products, and when it came to building Stuga, I aimed to bring thoughtful design to anyone, anywhere." - Marc Bacher, Founder & CEO
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We serve you, not the industry
We're a direct-to-consumer company. The traditional hardwood flooring business model is designed to benefit middlemen, at the expense of the homeowner. We save you money, all while supporting Europe's leading manufacturers of beautiful, durable hardwood flooring. Win-win-win.
What Quality Means at Stuga
Meet the team
We're Austin-based with Scandi roots. Meet the team that brings Eye Scandi to life.
Marc Bacher
Founder & CEO
Favorite floor: Shell – It has an incredibly organic feel underfoot.
Molly McDermott Walsh
CMO
Favorite floor: Pepper – It's a misfit that adds rhythm & personality.
Jessica de Souza
Director of Customer Experience
Favorite Floor: Fika - It's perfect for our home with an adventurous toddler!
Floors built on generations of craftsmanship
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1941
Engineered hardwood flooring is invented in Sweden.
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1958
Factory finished, or “pre-finished”, flooring is developed.
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1984
Our Swedish supplier is the first in the world to boast an entirely solvent-free product, long before “green” was ever a buzzword.
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1995
The Swedes introduce the US to engineered wood flooring.
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1999
The Woodloc system is invented, a revolutionary glue-less joint that ensures a strong and easy installation.
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2015
After years of working with Sweden’s most innovative hardwood flooring company, Marc Bacher launches Scandinavian Hardwoods, offering European-made floors directly to designers, architects, and custom home builders in Colorado and Texas.
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2016
Inspired by modern European stair profiles, Scandinavian Hardwoods begins making custom stair nosings in collaboration with local carpenters, transforming what an engineered flooring staircase can be.
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2018
Building on local success and the ambition to expand on a national scale, Marc founds Stuga, a direct-to-consumer e-commerce platform selling elevated hardwood flooring and custom stair nosings.
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Today
Your Stuga journey begins.
