December 19, 2023
Meet the Rebels: The Anti-Wood Floor, Wood Floors
by Lauren Jones
We get it – finding the perfect hardwood floor is not easy. Whether it’s aesthetic, cost, indoor air quality, durability, or sustainability, you probably feel like you’ll have to compromise on something important. But with the Rebels, you don’t have to. Waterproof, nontoxic, and 100 percent wood, they’re the most durable hardwood floors in the world.
Our newest selection of floors are uniquely constructed for impressive durability. In fact, they’re reinforced at a cellular level with resin and wood dust, creating incredibly strong surfaces that are miles ahead of traditional wood flooring. That's why we call them the anti-wood floor, wood floors.
The Most Durable Hardwood Floors in the World
Want a gorgeous floor but worried about how it’ll stand up to your 100-pound Great Dane, heavy furniture, frequent spills, roller chairs, rowdy kids, or commercial environments? Gone are the days of scratched and indented floors thanks to a floor that is 3 to 5 times stronger.
Unlike traditional engineered hardwood floors, The Rebels are waterproof. Due to the construction and installation method, water won’t seep into the joints or subfloor for up to 24 hours, and it’ll continue to look brand new even if accidents or spills occur. Plus, they do well in harsh climate conditions, won’t shrink or gap in the winter, or expand or buckle from moisture in the summer.
Next-Level Sustainability
The Rebels are naturally sustainable, built from trees harvested in Croatia. The process consists of creating a layered wood product with thin wood sheets, which yields 10 times more flooring than the typical engineered hardwood production method and 30 times more than solid wood flooring. By using thin slices of lumber, less trees have to be cut down, thus positively affecting the carbon footprint.
All of the Rebels are GreenGuard Gold certified, meaning they are put through extensive tests annually to see how they affect indoor air quality and to make sure they are safe for the most sensitive of individuals. The tests look for the emission of volatile organic compounds (VOCs), which are hazardous to long-term health. Eye irritation, nausea, memory issues, and fatigue can occur, while eventually, exposure to VOCs can cause chronic disease and cancer.
Our floors are also FSC-certified (Forest Stewardship Council). This process entails how the lumber is handled on the ground, during production, and after it leaves and ensures sustainable forestry practices are used.
It's Time to Breakup With LVP
LVP- Luxury Vinyl Plank flooring - is gaining popularity among homeowners. But, it has a lot of red flags. Just like a toxic relationship, LVP is bad for you, your home, and your health. It’s made with vinyl chloride, a controversial, dangerous substance that harms workers, the environment, and end users. In our opinions? It has to go.
We believe the Rebels make the perfect, nontoxic alternatives to vinyl. Their durability and practicality make them a win-win material. Not to mention the many benefits of real wood, from natural beauty and superior indoor air quality. There’s only green flags here.
Meet The Rebels
The Rebels are available in 6 different options. All six are very modern in character, with hardly any knots. Our 6” wide products – High Five, Giddy Up, and Cartwheel – are priced at just $5.25 per square foot; the perfect choice for anyone wanting a high-performing wood floor at our most accessible price point. Want to go bigger? Our wider options – Hang Ten, Kickflip, and Half Pipe – are an impressive 10 ¾” wide and 93 ⅝” long for just $6.99 per square foot.
High Five
The beauty of real wood meets next-level durability with High Five. The floor, which has a natural oak top layer, is luxe to the touch yet its unique construction makes it waterproof, dent-proof, scratch-proof, and ideal for the most wear-and-tear environments. The low-maintenance floor is right for those who love the look of our other natural oak floors like Happy Hour or Forest, but are more cost-conscious and looking for a healthier and more appealing alternative to toxic vinyl.
Cartwheel
Cartwheel has the same hardened wood construction yet features boards with tones most similar to Ingrid. Its earthy gray hue makes it highly versatile to pair with a range of styles and in a range of residential and commercial spaces.
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Giddy Up
Giddy Up, a timeless blonde oak, feels good underfoot (like the rest of our premier, European-crafted floors) but is even more impact- and scratch-resistant. This floor is perfect for fans of Fika, Swell, and Little Square.
Hang Ten
Hang Ten is the wider version of High Five, a natural white oak to add warmth to any room. You can't go wrong with this timeless tone.
Half Pipe
Half Pipe, the sister floor to Cartwheel, features a beautiful, earthy gray tone that instantly elevates any space.
Kickflip
An instant bestseller, Kickflip is an easygoing blonde to match its narrower sister floor, Giddy Up. Get the tone of Stuga bestsellers Fika or Greta in the Rebels format for even better durability and water resistance.
