How Much ROI Can You Expect from Wood Flooring?

How Much ROI Can You Expect from Wood Flooring?

Photo: Chris Loves Julia 

Renovation can feel like a balancing act between saving and investing. Every choice you make has been narrowed down from a huge bucket of options, often with significant ranges in price. That often means sacrificing some pricy finishes to be able to spend more where it counts. But how do you make those calls, and where does flooring fit into the mix?

Wood flooring has an impressive ROI

According to Realm, new flooring boasts an average ROI of 342%. And it makes sense; wood floors are universally loved and preferred by most homeowners. 

Your floors can bring the perceived value of your home up in more ways than one. As our founder Marc Bacher told Architectural Digest, “new flooring can elevate the look of your home overall and solve other design problems, like providing a continuous line of sight to spaces that previously felt disconnected”. 

Design wisdom: Invest in what you touch every day

There’s a common piece of design wisdom you may have heard - splurge on items that you touch or interact with every day. 


Your floor is a great example. It’s the first thing your bare feet touch when you get out of bed in the morning. It’s underfoot for dance sessions, playtime, and holiday gatherings. It may be the one material you touch most in your home. A floor that looks and feels good can improve your mood. Your floor’s quality (or lack thereof) will be something you notice for years to come. 

Materials matter

Vinyl and laminate floors are often seen as “future improvements” by potential buyers, something that will be an expense to replace down the line. Wood floors on the other hand have a sense of permanence that buyers appreciate. And in the case of ours, they will quite literally last a lifetime with the proper care

Long-lasting wood floors are also a better environmental choice; our engineered hardwoods start life in happy forests that regrow over time, and they remain useful for a lifetime. They can be mended and repaired over time to extend their lives. Vinyl floors, by comparison, have lifespans of 10-20 years; 15-25 years for laminate.

Engineered hardwood is generally less expensive, easier to install, and better performing than solid hardwood. Plus, the construction makes little difference in terms of ROI. 

All things considered, installing your dream, Scandinavian hardwood floors is an investment that will transform your home now and potentially pay for itself in the future. Curious about how much new wood floors will cost? We believe in keeping pricing transparent and easy, so you can use the built in flooring calculator on our product pages to figure out an estimate. Or, read more here to learn how to accurately budget for new flooring.