July 19, 2022
Project Spotlight: Design Tips from a Bauhaus-Inspired Studio
by Haley Holm-Pedersen
Photography: Christian Torres | Design: Swift Studios
Swift Studios NYC is proof that bright floors can make a creative studio space come alive. For the studio's lounge floors, Greta by Stuga balanced out industrial elements with the organic warmth of its white oak wide planks.
We talked with owner Erin Swift about the inspiration behind the design, from incorporating Bauhaus principles to creating a modern take on the iconic 70's conversation pit.
Read on for design tips from Erin (plus more views of this stunning studio space).
Stuga: Tell us about how Swift Studios started!
ES: It all started when I left my Metrocard at my other business, Prop Workshop, while leaving work one day. When I went back to get it, I accidentally pressed the wrong elevator button and the doors opened up on the floor below -- a completely empty 12,000 square foot space. My brain started creating all these possibilities of what could be done in there.
I had been in the photo business for two decades as a set and prop stylist, and had been dreaming of something like this for a long time. My friend, Anna Livermore, founder of the fashion consultancy V.Mora., had also been considering ways to make the post-manufacturing and development process more convenient for her clients. We were really excited to combine a photo studio with access to the Prop Workshop and create a sort of one-stop shop for brands and creatives.