It all starts in a forest, where a handful of soil contains more life forms than there are people on the planet. Europe’s majestic, old oaks grow woody trunks over many years, swelling quickly with spring rains and slowing as winter approaches. Each tree is part of an ecosystem, from the birds that perch in their canopies to the insects living under its bark to the mycelium that connect it to other trees beneath the soil. It’s a community full of life.
These forests can teach us so much about how to create a happy, healthy future by building systems that can truly sustain us. The trees within them are among the most renewable resources available to us on this planet. And our manufacturing partners are innovators in environmental practices, from managing forests responsibly to reusing wood waste as biofuel.
But we still have a long way to go.
By harvesting, transporting, milling, finishing, and shipping wood products, we are causing harm to the environment. And the truth is, no amount of replanting can truly replace one old tree and the life sustaining role that it played in its ecosystem.
That’s why we’re committed to using our business as a force for good. We started by partnering with the most environmentally-minded wood flooring manufacturers in the world. In 2019, we began donating 1% of our sales to environmental causes, because we consider it the cost of doing business on this earth.
But going forward, we’re committing to taking a more transparent and honest approach to sustainability in our supply chain. We will seek out deeper truths about the impact that we have on the planet, and push for solutions. And we’ll share it with you along the way, lifting the veil so that you can make a well-informed decision about the flooring you bring into your home.