Renovation is complicated, but finding the perfect floor shouldn’t be.
We make purchasing high quality hardwood floors feel as simple and approachable as the floors themselves--because renovating your home is hard enough as it is. We work directly with Scandinavia’s most innovative manufacturers to curate a selection of sustainably harvested, crafted, and engineered floors that you can easily browse, sample, and buy online. You’ll pay no shipping, enjoy a lifetime guarantee, and they’ll be at your door within a week. Because every step can (and should) be beautiful.
We're a direct-to-consumer company.
We’ve created a business model focused around serving the customer, not the industry. The traditional hardwood flooring business model is designed to benefit middlemen, at the expense of the homeowner. We save you money, all while supporting the world’s most sustainable manufacturers of hardwood flooring. Win-win-win.